Privacy policy

Last updated: 5 November 2026

1. Who is responsible for your data

The data controller is IK BESTKEYRING (registration number 40002220959), Satiksmes iela 59, Jelgava, LV-3007, Latvia, trading as Dangly. Email: hello@mydangly.com. You can contact us about anything in this policy at this address.

2. What data we collect

• Order details: name, email, phone number (if given), shipping and billing address, items ordered and order history.
• Personalisation: the plate number, name, text, colours and any files (logo, photo of your plate) you send us so we can make your keyring.
• Payment details: payments are processed by Shopify Payments. We do not see or store your full card number.
• Messages: what you write to us by email or through the contact and bulk order forms.
• Newsletter: your email address, if you sign up.
• Technical data: IP address, device and browser information and how you use the website, collected through cookies and similar technologies.

3. Why we use it and on what legal basis

• To make, ship and support your order, including answering your messages: performance of a contract (GDPR Art. 6(1)(b)).
• To keep invoices and accounting records: legal obligation (Art. 6(1)(c)).
• To keep the shop secure, prevent fraud and improve the website: our legitimate interest (Art. 6(1)(f)).
• To send our newsletter and to use advertising and analytics cookies: your consent (Art. 6(1)(a)). You can withdraw consent at any time.
• If you agreed to receive emails from us, we may also send you a short reminder about items left in your cart or a checkout you did not finish: your consent (Art. 6(1)(a)). Every email has an unsubscribe link.

4. Who we share it with

• Shopify, which hosts our shop, sends our order and marketing emails and processes payments.
• Namecheap (Private Email), which hosts our email inbox hello@mydangly.com.
• Latvijas Pasts (Latvian Post), which delivers your order and receives your name and address.
• Meta (Facebook and Instagram) and similar advertising partners, only if you accept advertising cookies, to measure and show our ads.
• Our accountant and public authorities, where the law requires it.

We do not sell your personal data.

5. Transfers outside the EU

Some providers, such as Shopify, Namecheap and Meta, may process data outside the European Economic Area, for example in Canada or the United States. In that case the transfer is protected by an adequacy decision of the European Commission or by the European Commission's Standard Contractual Clauses.

6. How long we keep it

• Order and accounting records: as long as Latvian accounting law requires, usually 5 years.
• Personalisation details and uploaded files: up to 6 months after delivery, so we can handle complaints, then deleted.
• Messages: up to 2 years after our last contact.
• Newsletter email: until you unsubscribe.

7. Cookies

We use cookies that are needed for the shop to work, such as the cart and checkout. Analytics and advertising cookies are used only if you agree to them in the cookie banner. You can change your choice at any time in the cookie settings or in your browser.

8. Your rights

Under the GDPR you can ask us to access, correct or delete your data, to restrict or object to its processing, and to receive your data in a portable format. You can withdraw consent at any time without affecting earlier processing. To use these rights, email hello@mydangly.com.

You also have the right to complain to a data protection authority. In Latvia this is the Data State Inspectorate (Datu valsts inspekcija, www.dvi.gov.lv), or the authority in the EU country where you live.

9. Changes

We may update this policy. The current version is always published on this page with its date.